Latino Higher Education Group Launches College-completion Campaign

With a sizable list of partner organizations, the Excelencia in Education  embarked Wednesday upon what organization leaders described as a "quest" for solutions and policy changes that will help improve college completion rates among United States' growing Latino population over the next decade.

What is distinct about the initiative is that it claims that goal cannot be reached unless there is a concerted and deliberate effort to identify and expand the use of tactics and strategies that have been proven to work with getting more Latino youths to and through college.

Sarita Brown, president of Excelencia in Education, likened the initiative to a capital campaign.

"But our resource is people," Brown said Wednesday at the National Press Club in Washington, D.C. "This is a human-capital campaign."