Hispanic Outreach and Leadership at Armstrong (HOLA)

Institution
Armstrong State University
State
Georgia
Academic Level
Baccalaureate
Issue Area
Access
Key Personnel
Program Focus
First Year Support,
Parental/Family Engagement

Overview

Armstrong’s success in advancing Latino education in Georgia goes back to 2003, when the university established the HOLA (Hispanic Outreach and Leadership at Armstrong) program to provide a comprehensive Latino outreach, recruitment, progression and graduation initiative on campus. In the ten years since, the Latino enrollment on campus has increased 200 percent to the current 7.3% percent of total enrollment. Currently, Armstrong enrolls over 513 Latino students (Fall 2015)—many of who are first-generation students who are building bright futures for themselves and their communities.
HOLA has received $1,146,250 in grants and cultural performance contracts to further its mission.

Program Description

The mission of HOLA is to help Hispanic-Latino students succeed at ASU by providing support services and culturally sensitive programs engaging students in learning and enriching their university experience. HOLA is a recruitment, retention and outreach program serving Latino students at the university from enrollment to graduation and beyond.

Outcome

During the past ten years, Armstrong has accomplished the following:

  • Awarded more than 180 Goizueta Foundation Scholarships to Hispanic/Latino students;
  • Gained recognition and trust among Hispanic/Latino communities in Georgia;
  • Spearheaded the first Latino Heritage Month Celebration at Armstrong and in the City of Savannah, which hosted 31 events and impacted over 1,600 students and community attendees
  • Established an annual fundraising gala for the past three years, which had awarded over $10,000 dollars in scholarships for students.
  • Retained Hispanic/Latinos at a 72% rate, compared to the national 57% average for 4-year institutions;
  • Increased the enrollment of Hispanic/Latino students by 200% since 2003; and
  • Increased graduation rates of Hispanic/Latino students to 34%, or 11.24% above the average Armstrong graduation rate of 29.7%.